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The White Lotus Effect: How TV Shows Boost Tourism and Why Businesses Should Invest in Content Over

Updated: Jul 10, 2023

HBO's hit show "The White Lotus" has not only been a success for the network, but it has also had a significant impact on the tourism industry, with travellers flocking to the luxurious Four Seasons hotel featured in the series. This phenomenon serves as a prime example of how companies can benefit from investing in content production rather than traditional advertisements. In this article, we will explore the power of TV shows in boosting tourism, and how Cinemagic can help businesses replicate the HBO example.




The White Lotus: Official Trailer | HBO


"HBO and Netflix Are Deciding Where You’ll Take Your Next Vacation" Bloomberg Article (A new study shows travelers are being inspired by TV and movies in greater numbers when planning travel.)

White Lotus Effect poster

Photograph by Courtesy of HBO

The White Lotus Effect:

The show's stunning portrayal of the Four Seasons hotel has made it almost impossible to find a room there, with travellers eager to experience the luxurious location for themselves. This surge in interest demonstrates the immense influence that TV shows can have on viewers' travel decisions, far surpassing the effects of traditional advertising.


American Express reveals in a report that more than half of travelers among those in the GenZ and millennials have been inspired to visit prestigious locations where their favorite TV shows were filmed. In fact, 70 percent said they would plan a trip to a destination after seeing it on a TV show or movie. Read more

White Lotus Effect crew

Photograph by Fabio Lovino/HBO

Group of people on the beach

Photograph by Mario Perez/HBO


Learning from Netflix, HBO, and Other Successful Content Creators:

Streaming giants like Netflix and HBO have capitalized on the power of content production, investing in original series that resonate with viewers and create a sense of connection to the locations they showcase. Companies looking to boost tourism or attract new customers should take note of these successful content creators, as they provide a clear roadmap for the future of marketing.



Cafe of the coast with a group of clients

Photograph by Fabio Lovino/HBO


Investing in TV Shows Over Commercials:

Rather than spending on traditional commercials, companies should consider investing in the production of TV shows that highlight their brand or destination. Not only do these shows provide a more engaging and immersive experience for viewers, but they also offer long-term benefits in terms of increased brand recognition, customer loyalty, and positive word-of-mouth marketing.



Hotel receptionist

Photograph by Courtesy of HBO


The Role of Cinemagic in Making This Happen:

Cinemagic, a company dedicated to helping businesses achieve their dreams through film production, can play a crucial role in assisting companies to create their own "White Lotus Effect." By partnering with Cinemagic, businesses can leverage their expertise in storytelling, production, and marketing to create a compelling TV show that will attract travellers and drive interest in their brand or destination.



Beach with mountain in background

Photograph by Courtesy of HBO


At Cinemagic, we are passionate about the power of visual storytelling to captivate, educate, and entertain audiences. We believe that every story has the potential to inspire and transform, and we are dedicated to bringing these stories to life through the magic of motion pictures.


As seen in the success of HBO's "The White Lotus," investing in the production of TV shows can have a significant impact on attracting travellers and customers. By partnering with Cinemagic, businesses can harness the power of content creation to create long-lasting connections with audiences and stand out in today's competitive marketplace.


We are more than just a production company - we are pioneers in the art of visual storytelling, leveraging the latest technology and cutting-edge innovation to create unforgettable experiences that captivate and inspire viewers worldwide. It's time for businesses to think beyond traditional advertising and embrace the future of marketing through the art of storytelling and content production. Contact us to explore how we can help you deliver a "White Lotus" effect.

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