Updated: Nov 8, 2018
Social Media Management or SMM is the process of managing your online interactions and content across a variety of social media channels such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.
However, Social Media Management goes beyond just posting updates to your company’s social media profiles. It also includes engaging with your audience and looking for new opportunities to increase reach and visibility.
Proper SMM requires having an in-depth knowledge of the social media platforms, with their full lists or technicalities and specifications, understanding the service or product that is being promoted and finally clearly outlining what is your targeted audience.
Social Media has become an important ground to cover when running campaigns regarding branding and awareness. As technology evolves, social media is becoming more and more the preferred channel to communicate with a target audience.
With each new user, comes new possibilities and opportunities for the product owners to reach a larger audience.