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Media Planning

Updated: Mar 2

Media planning is one of the four key and important disciplines within advertising, along with account management, brand planning and developing creative. Typically media planning is a role that goes to an external hired creative or digital agency, but some companies and small growing businesses choose to keep it in-house for cost purposes but are actually missing the creative side of hiring an external agency to handle such sensitive marketing job.


Media planning can be a challenging role, involving multiple areas of marketing and media expertise. Media planners must always keep in mind audience, timing, message and desired response all while staying within the budget.





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Cinemagic is a leading company in the field of content productions and digital media services. Serves the Middle East and North Africa region MENA. We empower companies globally to tell a better story through moving pictures.

We can help you promote your vision, idea, or product through innovative technologies that we harness. 

 

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