• Admin

Media Planning

Updated: Mar 2, 2020

Media planning is one of the four key and important disciplines within advertising, along with account management, brand planning and developing creative. Typically media planning is a role that goes to an external hired creative or digital agency, but some companies and small growing businesses choose to keep it in-house for cost purposes but are actually missing the creative side of hiring an external agency to handle such sensitive marketing job.

Media planning can be a challenging role, involving multiple areas of marketing and media expertise. Media planners must always keep in mind audience, timing, message and desired response all while staying within the budget.

24 views0 comments