Updated: Jun 14
Social networking refers to websites and applications designed to enable users to exchange content in a fast, effective and real-time manner. Having posts all over the world in just a few moments can only be done by social media. Promotional platforms offer in different ways, but in the shortest time, social media can allow ads to touch the furthest corners of the globe.
The Social Media Effect
Unlike traditional platforms such as television or radio, social media does not offer a one-size-fits-all solution but operates according to the goal. The number of messaging techniques is as high as the number of social media networks themselves — choosing one takes a clear knowledge of your target audience to generate awareness and build the most effective effect on your target audience
As social media helps you to share content with other people without having to sign up on third party platforms, you can expect the details to become viral for full sales within a limited amount of time. However, to have your content distributed to the right people who are interested in your product, service, or facts, you must obey the right advertisement guidelines.
76 percent of the U.S. population has a social networking page which is expected to reach 2.95 billion worldwide users of social media by 2020. - Lisa D. Jenkins, Social Media Examiner
All social media sites worldwide are dominated by Facebook. Many popular platforms include Whatsapp, Wechat, Instagram, Facebook, Pinterest, LinkedIn, and YouTube. If it's talking to friends, remaining linked to people around the world, or for company and networking purposes, users are on social media for several reasons.
Types of Social Media Advertising
You can expect to reach the largest audience on the network, with more than 2 billion active users each month. Facebook users come from all over the world, and as a consequence, your advertising campaigns can deliver the best by reaching people from the most remote parts of the villages in any country. Advertising on Facebook helps you to configure your target regular expenses so you don't spend more than your budget. You can also set your target audience according to their gender, location, age, and interests. In the top of that, you can choose between Facebook web ads and smartphone ads. This method of targeting helps you to narrow your market and ensure that you only deliver ads and that customers are most likely interested in your bid. Facebook ads are billed in CPC and CPM form. But for each, the exact charges are dependent on the market, output, and the targeting (location, language, etc.). It is better to test your target audience and tweak accordingly for them to see what works best for you.
Instagram is also another very successful social network. This service is popular among teenagers, although the network uses a large number of adults as well. The network of photo and video sharing makes it the best choice when your ads can be presented in particular via graphics. Instagram advertisement allows you to post, with your message, brief video clips, and (or) images. Choose the correct pictures to present your brand and products well. You can even use an influencer on Instagram to get the post going viral. This type of advertisement is easier as more consumers trust influencers and are likely to buy from the brands that they endorse.
Another perfect tool for video ads is the biggest video streaming web site. YouTube began running back in 2005 but in August 2007 the commercial feature became operational for the first time. YouTube is the highest visited website as a video search engine according to Brandwatch. YouTube, being a service provided by Google, has more information about the people using their website that allows you to target your ads to specific groups. Google gives a thorough overview of how you tailor your advertising on YouTube. For your video advertising, you will target a large audience, and pick which platforms you don't want to show your advertisements on. That feature protects the credibility of your company.
The LinkedIn platform is popular with graduates and companies looking to hire workers. Many classes of users often use the site to browse regularly for work and to keep up on their futures in conversations. The B2B network is dominated by decision-makers between the ages of 30-64 (which make 61 percent). If you have a company that targets other businesses then LinkedIn is the place to be. According to Hootsuite, LinkedIn accounts for 50 percent of web B2B traffic coming from social media. LinkedIn advertising can be in the form of text ads, Sponsored Content, or Sponsored InMail.
Twitter is, in its own way, exceptional. Before you talk about the importance of Twitter advertising, it's perfect to consider how the network works itself. The Twitter user base is around 326 million every month, to begin with. It posts more than 500 million tweets on a daily basis. The more followers you have, the better your business performs, when advertising on Twitter. Most of your followers will be happy to share the content with their followers, and creating brand awareness and promoting products is the most convenient way to advertise on Twitter.
The advertisement platform which you chose depends on your business model. There is no better eCommerce marketing strategy than advertising on social media. From day one, no other avenue can provide consistent, scalable, quality leads, and customers that can supplement any promotional marketing. Our online strategies in digital media ads can give you the edge by targeting the right market for your advertisement. Reporting and maximizing accountability should ensure effective campaigns. We have the resources and a team that are knowledgeable across platforms. You will be empowered to open your advertising campaigns to a platform-agnostic audience by using our advertising competence.